Both Sides of the Table

APRIL 3, 2014

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. Obviously to understand a “class” of people you have to make broad generalizations. They are as good at selling you as they are at selling your product to customers.

Sales 382

Sales Help Startup Pricing 382

Startup Professionals Musings

JUNE 18, 2023

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entree on customers. Have you set the right price for your entree, and correctly included all costs? Make them “feel the love.”

Startup 112

Startup Coach Metrics Marketing 112

Tech.Co

FEBRUARY 18, 2021

See our full Trello Pricing guide for more. You can also use the Dashboard to create custom reports on productivity, which can be essential in reporting to senior leadership. However, it's worth noting that the Calendar view is only available to customers on Trello's Business Class and Enterprise plans — not the Free plan.

Software Review 149

Software Review Guide Technical Review Class 149

Startup Professionals Musings

SEPTEMBER 21, 2020

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entree on customers. Have you set the right price for your entree, and correctly included all costs? Make them “feel the love.”

Startup 156

Startup Coach Metrics Marketing 156

Berkonomics

JUNE 8, 2017

You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors. Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased. There is a lot to say about retaining control.

Venture Capital 266

Venture Capital Class Invest Equity 266

Startup Professionals Musings

AUGUST 2, 2015

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Startup 118

Startup Competition Patents Resource 118

Both Sides of the Table

FEBRUARY 5, 2011

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. Obviously to understand a “class&# of people you have to make broad generalizations. They are as good at selling you as they are at selling your product to customers. Here are mine.

Sales 316

Sales Startup Pricing Customer 316

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Of course branding is many things and this post doesn’t attempt a master class. Ariel understood her customer?—?the

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

JUNE 25, 2014

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Entrepreneur 110

Entrepreneur Competition Patents Resource 110

Both Sides of the Table

MARCH 31, 2012

My list of excuses includes: product, pricing, competition and lack of sales support. I wrote separately about that here – regarding “hiring people who punch above their weight class.” This includes presentations, ROI calculators, competitive analyses and so forth. In Summary.

Startup 319

Startup Sales Course Competition 319

socalTECH

AUGUST 7, 2014

The Vice President of Business Development reports to the CEO and is responsible for the direction and management of all worldwide sales operations direct and indirect, including market competitiveness, pricing, compensation, and distribution. Business Development Director, Colony Logic - Los Angeles.

SoCalTech 124

SoCalTech SaaS Los Angeles Platform 124

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Noah, thanks for the interview. How did the company start?

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

NOVEMBER 4, 2010

Reading it felt like read a university book for an economics class and no wonder since he’s a professor at Harvard Business School. This is important because the customers they serve (the red line) demand a product that meets their complex requirements. So the startups tend to focus on totally new customers.

Startup 376

Startup Framework Marketing Customer 376

Berkonomics

JUNE 18, 2015

Is there a market for your class of product at all? Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical. Third is finance risk.

Competition 120

Competition Marketing Class Product 120

Startup Professionals Musings

JANUARY 27, 2018

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Competition 51

Competition Patents Resource Entrepreneur 51

Both Sides of the Table

FEBRUARY 24, 2016

They have high-priced property and zero innovation. In just one year we captured 2% of all new customers in NYC who wanted to store household items other than furniture. It tested our beliefs about pricing, products and marketing overall of our service. And where they see stability we saw a sitting duck. It worked perfectly.

Startup 150

Startup Pricing Marketing Product 150

Startup Professionals Musings

JANUARY 16, 2017

As an advisor to many new businesses, I see a host of advantages for every new business by being socially responsible today: Expands the potential customer target market size. Social contribution and sustainability are features that appeal to a whole new class of customers for any solution.

Customer 64

Customer Custom Statistics Pricing 64

Both Sides of the Table

JUNE 22, 2011

I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. That asset class need not represent the broader market. They are often bound by geographies and asset classes. But that doesn’t mean that people are paying rational prices as investors based on intrinsic value.

Pricing 309

Pricing Marketing Startup Venture Capital 309

Startup Professionals Musings

DECEMBER 8, 2018

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entrée on customers. Have you set the right price for your entrée, and correctly included all costs? Make them “feel the love.”

Startup 81

Startup Coach Metrics Marketing 81

Startup Professionals Musings

AUGUST 13, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Competition and sustainable advantage.

Competition 113

Competition Metrics Startup Invest 113

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 4, 2016

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entrée on customers. Have you set the right price for your entrée, and correctly included all costs? Make them “feel the love.”

Entrepreneur 93

Entrepreneur Startup Coach Metrics 93

socalTECH

FEBRUARY 9, 2010

Custom Insurance Programs for Technology Companies. www.pitchtheangels.com) Join Tech Coast Angels members and other start up investors at the 5th Annual Los Angeles Fast Pitch Competition. Joyent - An Enterprise Class Cloud Computing Company funded by Intel Capital, provides the most comprehensive cloud solution available today.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

MAY 13, 2011

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Competition and sustainable advantage.

Competition 116

Competition Metrics Startup Sales 116

Tech Coast Venture Network

AUGUST 11, 2015

Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture — when you get the company culture right, great customer service and a great brand will happen on its own. Portions of the budget are dedicated to employee team building and culture promotion.

Examples 100

Examples Company Companies Google 100

Tech Coast Venture Network

AUGUST 11, 2015

Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture — when you get the company culture right, great customer service and a great brand will happen on its own. Portions of the budget are dedicated to employee team building and culture promotion.

Examples 100

Examples Company Companies Google 100

Both Sides of the Table

MAY 27, 2013

But the thing I am most proud of about Rob is that he has taken a company with a uniquely talented founder & CTO – Nick Halstead – and managed to build a very tight working relationship with Nick where we drive world-class product development without having the usual founder / CEO conflicts. Ask for short conference calls.

Tips 365

Tips Email Venture Capital CTO Coach 365

Berkonomics

JANUARY 20, 2010

You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors. Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased. There is a lot to say about retaining control.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

Startup Professionals Musings

DECEMBER 30, 2012

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entree on customers. Have you set the right price for your entree, and correctly included all costs? Make them “feel the love.”

Startup 96

Startup Writing Metrics Marketing 96

socalTECH

AUGUST 11, 2011

If you try to use daily deals or directors, or even handouts of fliers for marketing, that only brings customers when you're already busy. What we have done, instead, is figure out when business is slow, and use that as a parameters to create campaigns on their behalf, to drive customers into their stores. The third, is distribution.

Startup 177

Startup Mobile Culver City Los Angeles 177

Xconomy

JULY 19, 2016

As is typically the case in any industry, but even more so in security, larger companies with established customers and products typically innovate more slowly than startups that are not encumbered by a legacy business. Symantec Forces the Industry to Stay Competitive. A Startup’s Opportunity to Thrive.

Symantec 40

Symantec IBM IBM Acquisition 40

Startup Professionals Musings

APRIL 22, 2010

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Competition and sustainable advantage.

Invest 74

Invest Tips Competition Metrics 74

socalTECH

OCTOBER 4, 2010

We've also been at a big discount to the other firms for the first seven years we were around, we were half the price of Kaplan and Princeton Review until last year, when they both dropped their prices to match us. If you're teaching classes of 32 maybe even 37 students, it's difficult to know where students are.

Software Review 178

Software Review Technical Review Education Startup 178

Startup Professionals Musings

APRIL 7, 2011

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entree on customers. Have you set the right price for your entree, and correctly included all costs? Make them “feel the love.”

Entrepreneur 91

Entrepreneur Startup Writing Metrics 91

Tech Zulu Event

APRIL 1, 2013

Mike’s work in sales, marketing, distribution, and business development is essential to customer acquisition, growth, and scalability. Sara’s expertise in production and course curriculum programming gives her insight into customer and content development, production workflow, infrastructure, and user experience. Any competition in LA?

Web 93

Web USC Course Guide 93

InfoChachkie

NOVEMBER 23, 2015

Rather, we value entrepreneurs' time and thus our diligence generally includes introducing them to potential customers and partners. Thus, he naturally viewed Twilio's toolsets as rudimentary and easy to copy - easy for him and his world-class team of VoIP engineers, but not so easy for the average developer. com> 4/25/08.

Venture Capital 100

Venture Capital Technical Review Software Review Southern California 100

Startup Professionals Musings

MARCH 27, 2010

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate salad on customers. Have you set the right price for your salad, and correctly included all costs? Make them “feel the love.”

Entrepreneur 48

Entrepreneur Startup Metrics Class 48