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Clearstone Ventures Into Apture

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Santa Monica-based Clearstone Venture Partners is the lead investor in a Northern California firm focused on the blogging and publishing industry, Apture. David Stern and Sumant Mandal of Clearstone have joined Apture's board along with the funding. Tags: ventures blogging content venture clearstone capital publishing apture.

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Rubicon Project Hails Growth, New Customers

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Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page.

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Rubicon Project Bolsters Executive Ranks

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Rubicon develops software which automatically optimizes the ads displayed on web publisher's web sites to increase revenues for those sites.

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Rubicon Project Buys SiteScout

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Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Project: Q2 Advertising Grows

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Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year.

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Rubicon Project Names Three Execs

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Rubicon also said it has promoted founder Craig Roah to President, Josh Wexler to Senior Vice President Market Development, and Seizo Welch as SVP Finance. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

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ActionAllStars.com In Partnership With Candystand

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Marina Del Rey-based ActionAllStars.com , which develops virtual worlds for kids from six to 14 years old, said this morning that it has linked up with Candystand.com , an online gaming and entertainment site. According to the firms, ActionAllStars.com's sports entertainment will be available directly from Candystand.com's web site.