Remove Coach Remove Customer Remove Development Remove Press
article thumbnail

6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141
article thumbnail

How to Develop Your Fund Raising Strategy

Both Sides of the Table

He’s focused on that sector (not exclusively but predominantly) and therefore has an amazing network at large financial services firms to help you with business development. So they develop short-hand ways to qualify things better. Not what you read in the press. Press the flesh. Neither can any VC.

Develop 366
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

After that a meme developed amongst many startups (and the advisors that coached them) that, “TechCrunch didn’t matter. It’s also important for recruiting, fund raising, business development and even company morale. You should focused on getting coverage where your users are.”

Blogging 309
article thumbnail

Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I like to speak about this topic with first-time wantrapreneurs because if you read the tech press every day you’d get the impression that it all glamor. But it’s hard to know that from the press.

Blogging 420
article thumbnail

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

article thumbnail

Getting Your Series A Mojo Back

Both Sides of the Table

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Or some teams who start driving revenue paper over the fact that they aren’t acquiring customers profitably.

Startup 150
article thumbnail

Meet the 2017 Startups from the Disney Accelerator

Tech.Co

In a press release The Disney Accelerator highlights the success of Sphero and announced: “They have a multi-property lineup for this year including the App-enabled Ultimate Lightning McQueen, the voice interactive Spider-Man, and more.”. Epic Games.