Startup Professionals Musings
JUNE 12, 2019
Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. The challenge I hear from savvy business owners and entrepreneurs operating on a shoestring is that providing a superior customer experience costs money.
Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
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Both Sides of the Table
DECEMBER 17, 2012
And that person has almost certainly chosen specifically to be a startup lawyer over serving other types of customers because he or she enjoys working with entrepreneurs. She was lamenting that some startups simply see their PR company as merely somebody who corrals the press when you want to get some inches. EXECUTIVE COACHES.
Both Sides of the Table
JANUARY 27, 2013
After that a meme developed amongst many startups (and the advisors that coached them) that, “TechCrunch didn’t matter. I mostly like to have coverage in the tech press where most of my customers (entrepreneurs) and business partners (other VCs) are. You should focused on getting coverage where your users are.”
Both Sides of the Table
NOVEMBER 18, 2012
But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I like to speak about this topic with first-time wantrapreneurs because if you read the tech press every day you’d get the impression that it all glamor. But it’s hard to know that from the press.
Startup Professionals Musings
AUGUST 4, 2019
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
Both Sides of the Table
MAY 7, 2016
From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Or some teams who start driving revenue paper over the fact that they aren’t acquiring customers profitably.
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