Coach Customer Marketing Summary 
Startup Professionals Musings
JULY 8, 2022
Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.
Startup Professionals Musings
OCTOBER 28, 2020
He brings a wealth of experience to the table, based on years of consulting work with middle market companies around the world. I support his summary of five key steps to get beyond the planning: First check your view of the reality of your situation. Validate everything you do from their perspective, as well as yours.
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Startup Professionals Musings
MAY 27, 2022
A question I often get is how to transform that overall team into a smooth-running machine that will keep up with the pace of market change, and competition in today’s world. The payback in team engagement, as well as customer revenue and loyalty, can be large. Keep focus on the journey to a common goal.
Startup Professionals Musings
MARCH 30, 2022
I believe these same mindsets are equally applicable to the entrepreneurs I mentor, and all of you small business leaders, so I offer you my summary of the authors’ conclusions, paraphrased here, with my own insights: Be bold in vision, strategy, and resource allocation. Get organization alignment through culture and talent.
Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.
Startup Professionals Musings
OCTOBER 11, 2019
Every entrepreneur and business leader believes that he or she has the full trust of their team and their customers, and in fact most do in the beginning. For example, measuring marketing team members on sales leads may not get you the revenue growth or trust you expected. Show humility while acting as a mentor and coach.
Both Sides of the Table
JANUARY 22, 2014
VCs should be more of a coach than proscriptively telling you what to do. SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. I think of VCs as coaches. Think of web vs. mobile.
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