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Mobile Focused Media Becomes Intelsio

socalTECH

Santa Barbara-based performance marketing firm Mobile Focused Media says it has renamed itself Intelsio, and has added a new Chief Revenue Officer. The company said that Jesse Beal has been named Chief Revenue Officer, joining the company from Progrexion Marketing, where he was General Manager/SVP.

Mobile 113
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FastSpring Launches Subscription Management Service

socalTECH

Santa Barbara-based FastSpring , the e-commerce and payment processing software firm headed by Dan Engel, said this week that it has launched a new online subscription management and payment service called SaaSy. companies, to eliminate their need for maintaining their own e-commerce infrastructure. READ MORE>>.

Web 2.0 174
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Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

socalTECH

Our interview today is with Andrew Schydlowsky , the CEO and founder of Santa Barbara-based TrackStreet (www.trackstreet.com), a startup which is backed by Okapi Capital, The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners. We then allow them to understand the true potential velocity of markets online.

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Interview with Jordan Glazier, Wildfire Systems

socalTECH

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging.

San Diego 159
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Zingle Raises $3M to Expand and Improve Messaging App Technology

Xconomy

The funding, provided by Santa Barbara, CA-based Rincon Venture Partners and Venice, CA-based CrossCut Ventures, represents the first institutional investment for Zingle. Blakely said he also intends to add sales and marketing resources to take advantage of increasing demand from businesses for Zingle’s messaging technology.

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Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone

InfoChachkie

As noted in What’s Real About Shark Tank , the show can give consumer product companies a significant marketing and revenue boost, as it did for one of my former students, Jeff Overall, Founder of PolarPro. A number of my UC Santa Barbara entrepreneurial students initially model their investment pitches on the show's contrived format.