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Success, Santa Barbara Style: Patagonian Sexwax With A Side Order of UGGS


Six outstanding entrepreneurs have created this sweet flavor of success in one of the most beautiful places on earth – Santa Barbara, California. Santa Barbara has become a high-tech startup mecca, rivaling cities many times its size.

Local Market Launch Scores $1.5M


Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M Local Market Launch said it will use the new funding to expand its market presence, plus to accelerate delivery of its products. local market launch localmarketlaunch venture capital valueclick coryat business listings search

Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. I will share what I’ve learned about affiliate marketing in the past few days with you now. Affiliate marketing is nothing new to the Internet. If we Trust the referral source and we like the product, we buy.

Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. Impact Radius--let by startup veteran Per Pettersen--said the new funding will go towards its platform, fund developmentof new products and services, and also to global expansion. advertising leads saas capital venture petterson software affiliate marketing radius impact

Start Your Company Where You Want To Live – Period


Santa Barbara Dreaming. When my wife and I arrived in Santa Barbara in the early 1990''s, we did not know a single person. However, we knew we wanted to live in Santa Barbara and we were not willing to sacrifice our entrepreneurial dreams to live in paradise.

CALIENT Technologies Raises $19.4M


Santa Barbara-based CALIENT Technologies , a developer of photonic switching equipment, said this morning that it has raised $19.4M Calient said its new funding will go towards expanding its products to the data center and cloud computing markets.

UCSB Tops Harvard & Wharton In Startup Wars


Instead, grab your surfboard and head to UC Santa Barbara. Although UCSB has room to grow with regard to the total number of VC-backed startups it generates, the Santa Barbara region fares well when its relative size is taken into account.

Balance Minimal Product Viability With Maximum Utility: Maximize Your Startup’s Value Proposition – MVP²


In essence, the Beatles offered a product with a higher value proposition as compared to their American counterparts. Minimally Viable Product Does Not Mean Minimal Utility. MVP² = Minimally Viable Product With The Maximum Value Prop.

CALIENT Technologies Launches Into New Market


Santa Barbara-based optical switching equipment maker CALIENT Technologies has launched its optical switching product into a new market. Pricing on the new product was not announced. CALIENT said its CALIENT S320 Optical Circuit Switch is in customer trials with government and commercial data center operators. The company said the switch is aimed at being used as a low latency optical us for data centers.

Talk Like An 8th Grader When Pitching Investors


Photo courtesy of Santa Barbara Independent’s recent Techtopia Issue. Select the real software product from this list. Open-architected, workforce-neutral, productivity assimilator. All of these “products” were created with a few clicks of a buzzword generator.

FastSpring Launches Subscription Management Service


Santa Barbara-based FastSpring , the e-commerce and payment processing software firm headed by Dan Engel, said this week that it has launched a new online subscription management and payment service called SaaSy. The new product is specifically aimed at providers of subscription services. Engel has some prior success in the Internet area, having been VP of Marketing at Picasa when it was acquired by Google, as well as being involved in GoToMyPC and Idealab.

Invoca Debuts New Facebook Ad Product

SoCal Tech Calendar

Santa Barbara-based Invoca , which helps marketers correlate phone calls to what advertising drove those calls, has rolled out another product for Facebook, the company said Tuesday. Invoca said its new Invoca for Social allows marketers to optimize their Facebook ad campaigns, all directly within Facebook's Ad Manager. The new integration lets marketers link offline, phone calls and in-store purchases with Facebook ad campaigns.

How To Vet Startup Opportunities – Quit Your Day Job With Confidence


As a Professor of Practice in Entrepreneurship at UC Santa Barbara , students ask me dozens of times each quarter, “What do you think of my idea?” In most instances, an entrepreneur’s initial concept is only remotely related to the go-to-market plan that ultimately proves successful.

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An Enchanting Conversation With Guy Kawasaki


I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. An entrepreneur, in particular, has to be likeable and trustworthy AND have a great product. Marketing is free or cheap because of social media.

Four Questions Entrepreneurs Should Answer Before Dropping Out Of College


In my role as a Professor of Practice within UC Santa Barbara’s entrepreneurial Technology Management Program , I council several students every quarter who contemplate quitting school to focus exclusively on their ventures. A version of this article previously appeared on Forbes.

DTS Launches Android Connected, Whole Home Audio System With Phorus Buy


Calabasas-based audio processing technology firm DTS is expanding into the Internet-connected, whole home audio market today, saying that it has released an Android-based, whole home audio system. The new product provides a remote speaker and receiver which wireless connects with Android phones and tablets, allowing users to wirelessly stream music and other audio to the speaker from an Android app.

10 Essential Branding Maxims


Many companies unknowingly Rickroll their would-be customers by improperly aligning their products’ capabilities with their marketing messages. A marketing brand serves a similar purpose. They care about their experience with your product and your company.

TechZulu Presents: The Annual Startup Forecast

Tech Zulu Event

28 from 7pm-10pm in Santa Monica. Topics of discussion will be Wearables Technology, Bitcoin, SaaS, Cloud, Mobile, Gaming, Social Markets, what surprises are coming for 2014, creating value with your company, hiring problem solvers, and building a sensible businesses.

Better Business Bureau? For who?

Eric Greenspan

First Data of Santa Barbara has offered to extend below market rates to current accredited businesses like yours – again, just like they did for your BBB. First Data of Santa Barbara. Santa Barbara, CA 93108. How many BBB logos are there?

HG Data Takes $12M More For Market Analytics


Santa Barbara-based HG Data has raised $12M in a Series B funding, the company announced today, for it market analytics and intelligence information. The company's service revolves around tracking the installed base of a wide range of products, ranging from cloud services, enterprise applications, and customer relationship management tools, to hardware, project management, and other applications.

Why You Should Hire A Gaggle Of Interns At Your Startup


In several cases, we eventually productized summer intern projects, including a mobile version of GoToMyPC which we called PocketView. At Expertcity, we organized off-site field trips to nearby Santa Cruz island where we conducted a variety of team-building exercises.

With Greathouse Comes Great Responsibility


The following guest post is from some of my former UC Santa Barbara students. Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO.

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Selling Online In 2016 For The First Time – What Works When You Have A Blank Slate?


I ended up really relating to the nuance and intricacies of product supply and customer demand. As a UC Santa Barbara alum, do you have any advice for my UCSB students who desire to break into the fashion industry? Secondly, eCommerce is a powerful marketing platform for us.

Ten Of The Top Tech Companies For Employees In LA


positions on its site, ranging from software, sales, marketing, to finance. NastyGal -- which was just about unheard of a year ago -- has rocketed to a over $100M business, driven by women's clothing, shoes, and other products. Who are the top tech companies to work for in Los Angeles?

Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone


As noted in What’s Real About Shark Tank , the show can give consumer product companies a significant marketing and revenue boost, as it did for one of my former students, Jeff Overall, Founder of PolarPro. A version of this article previously appeared in The Wall Street Journal.

Mini-ventures Build Entrepreneurial Muscle (And Can Lead To Big Businesses)


I encourage my UC Santa Barbara students to launch mini-ventures while in school so they will begin to see the opportunities that surround them. As Guy points out, most ventures morph over time to accommodate market realities.

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KLiP Launches Weatherproof Case For Raspberry Pi, Arduino


Santa Barbara-based startup KLiP Industries said this morning that it has launched its first product, a weatherproof case for the popular Raspberry Pi, Arduino, and BeagleBone embedded computers. KLiP said its product, the Rubicon Launch edition Kit, will cost $35 and ship on November 15th. KLiP said it will market the products under the s7 brand name.

Student-Founded Fantasy Pollster Is Hoping To Pick The Next President


Greathouse: You and Brent are currently third and fourth year Computer Science majors at UC Santa Barbara. Since we have released our product, and are now looking to acquire new users, this has proven to be extremely valuable for getting a high return from our advertising expenditures.

Startup CEOs Lessons From Ben Affleck


These varied responsibilities are analogous to those of a startup CEO, as movie production crews are essentially temporary ventures. Photo Courtesy of Beth Sipula - all rights reserved. A version of this article previously appeared on Forbes.

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Nine Startup Tips From Michael Dell


I generally encourage my UC Santa Barbara students to complete their formal education before joining or creating a startup. Innovation is commonly associated with either the introduction of new products or new features added to existing products.

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Ten Startup Tips From Amazon Founder, Jeff Bezos


I review these tenets with my entrepreneurial students at UC Santa Barbara at the beginning of each quarter to reinforce many of the key topics we will cover in the following weeks.

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Eucalyptus Systems Raises $30M


Santa Barbara-based Eucalyptus Systems , the cloud computing software developer headed by Marten Mickos , has raised $30M in a Series C round of funding, the firm announced this morning. The firm will use the new funds for product innovation, sales, and customer support. According to Eucalyptus, the round was led by Institutional Venture Partners (IVP), and also included existing investors Benchmark Capital , BV Capital, and New Enterprise Associates.

From IT Geek to Coffee Farmer, Eric Greenspan and his Latest Venture

Eric Greenspan

As far as technology goes, sure, I’ll be using my knowledge and skills to develop a business around technology and the process of producing our product uses some rather savvy science, so its not as big of a stretch as it might appear. The Macaw Coffee factory in Santa Barbara, Honduras.

George Powell – Doing Well By Having Fun


I am always on the lookout for inspiring entrepreneurs who have leveraged their passions into healthy livelihoods as they serve as instructive role models for my UC Santa Barbara entrepreneurial students. In order to try your ideas in the real market place.

Ten Startup Tips From Steve Jobs


He overheard me talking about Steve Jobs in conjunction with the entrepreneurship class that I teach at UC Santa Barbara. Quality Does Not Stop At Your Product’s Faceplate. “We We weren’t going to go out and do market research.

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Invoca Sets New CEO From Salesforce


Santa Barbara-based Invoca , which develops call intelligence software used to match affiliate marketers with phone leads and automate call marketing, has named Gregg Johnson as CEO. Johnson was previously head of Salesforce Marketing CLoud's social marketing product line, and also worked on Salesforce Chatter. invoca salesforce executive affiliate marketing marketer call

Mark Suster’s Advice To Emerging Entrepreneurs – “Do Not Do, As I Have Done”


As part of UC Santa Barbara’s Distinguished Lecture Series, serial entrepreneur and noted venture capitalist Mark Suster recently shared his advice with a large crowd of emerging entrepreneurs. But our product wasn’t ready for primetime. Do product meetings yourself.

Making the Internet Smarter at Helping Us

Both Sides of the Table

We all now visit UGC sites to learn about products & services before we use them. A few years ago I planned an outing to Santa Barbara for my Dad’s 70th birthday. Tech Market AnalysisRecommendation Slicing. The Internet has a problem.

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VC Confessions: We Passed On Twilio’s Seed Round


We typically do not ask entrepreneurs to visit our offices in Santa Barbara, but Jeff wanted to meet with Kevin, an investor in our Fund who helped us vet opportunities and occasionally invested alongside of us. As such, it was difficult to envision the ultimate size of Twilio’s market.

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Interview with Mike Hopkins, ICE Energy


Santa Barbara-based Ice Energy ( has quietly been working away at developing energy storage systems to help smooth out the demand for energy on the nation's power grid. Mike Hopkins: As you know, we've got an energy storage product.