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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211
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Saltbox raises $10.6M to help booming e-commerce stores store their goods

TechCrunch LA

E-commerce is booming, but among the biggest challenges for entrepreneurs of online businesses are finding a place to store the items they are selling and dealing with the logistics of operating. The company plans to end 2021 with eight locations, in particular eyeing the Denver, Seattle and Los Angeles markets.

Commerce 237
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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. How e-commerce companies can brave the new retail environment.

Product 191
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7 Strategies To Win With The Power Of ‘We-Commerce’

Startup Professionals Musings

In her classic book, “ We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy ,” veteran marketing strategist Billee Howard calls this movement an economy centered on the power of “we” instead of “me.” The days of mass production and commodity pricing as an asset are gone.

Commerce 109
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Movio wants to make your marketing videos with generative AI

TechCrunch LA

The platform is going after marketers with a Canva-style drag-and-drop interface. At the time, the company was based in Shenzhen, the hardware haven also known for its vibrant export-led e-commerce industry — most of Amazon’s sellers are from the metropolis. “We are doing what Jasper and Copy.ai

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Provide Commerce Buys Mobile Gifting Firm Sincerely

socalTECH

San Diego-based Provide Commerce , the company which owns such brands as ProFlowers, RedEnvelope, Gifts.com, and other e-commerce sites, announced this morning that it has purchase mobile gifting startup Sincerely, Inc. Financial terms of the acquisition were not disclosed. Sincerely had been based in San Francisco. READ MORE>>.

Commerce 147