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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. What we’ve grown into is a one-stop shop for DTC e-commerce companies: We manage all the channels that a DTC brand needs.

Commerce 211
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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Virtual living: the rise and growing dominance of social media. Digital commerce: infinite options for buying goods and services online. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media. The cost of social media done well is low. Just make sure you can fill in all the details.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?