How to Measure & Track Marketing
Jason Nazar
MAY 1, 2016
CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. By asking this one question of your customers: “How likely is it that you would recommend [Company X] to a friend or colleague?” Companies like SurveyMonkey have good free tools to measure your NPS.
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