Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.
socalTECH
JUNE 28, 2013
As an example, if you have proper attribution and proper lifetime value, you might spend $15 more per customer to acquire them, which can change the trajectory of your entire company. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. It''s a problem for everyone.
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Jason Nazar
MAY 1, 2016
For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.
Jason Nazar
NOVEMBER 1, 2015
For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.
socalTECH
MARCH 21, 2013
How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.
socalTECH
FEBRUARY 1, 2011
The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. He has been blogging on a number of subjects, for example, eLearning. Halprin, a company called Modern Feed.
socalTECH
DECEMBER 15, 2010
For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. I can imagine that there are lots of ad serving companies by now. That's pretty powerful for publishers.
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