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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. If it doesn’t come easily, don’t force it.". Don''t Force It.

Customer 153
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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How Boards Need to Evolve Over Time

Both Sides of the Table

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. If you raise millions of dollars from professional investors it is no longer “your” company but a shared company that you control. In the Early Days. Mentorship. As You Start to Mature.

Startup 325
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The 12 Laws Of Entrepreneurial Power

InfoChachkie

Few customer pitches are too brief - fulfill your customers'' needs by saying less and listening more. As noted in Honesty Is An Entrepreneur''s Secret Weapon , your character is precious, just as your company''s reputation is its most valuable intangible asset. 3) Law 8 - Make Other People Come To You – Use Bait If Necessary.

Hollywood 227
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How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

Skate One is now the world’s largest skateboard company, with best-selling brands such as Powell•Peralta Skateboards , BONES Wheels and Mini•Logo Skateboards. Skate One is now the world’s largest skateboard company, with best-selling brands such as Powell•Peralta Skateboards , BONES Wheels and Mini•Logo Skateboards.

Marketing 100
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George Powell – Doing Well By Having Fun

InfoChachkie

The world’s largest skateboard company, Skate One produces many of industry’s best-selling brands, including Powell•Peralta Skateboards , BONES Wheels and Mini•Logo Skateboards. George spent the first ten years of his career, gaining experience in the aerospace industry, before founding his skateboard company in 1976 at the age of 33.

Mentor 100
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This Philanthropist Is Winning Skirmishes With Poverty By Tapping Into An Inner City’s Entrepreneurial Spirit

InfoChachkie

Our fantastically inefficient Federal Government could learn a great deal from the folks at ABC. We build partnerships with top-notch companies like Accenture, Bain & Company, CareerBuilder and Latham & Watkins that provide pro bono advisory services to our portfolio organizations. ABC''s Founder And CEO Speaks Out.