Companies Customer SEO Summary 
Startup Professionals Musings
DECEMBER 3, 2021
Smart potential customers only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Follow-up for customer satisfaction. Put yourself on the site. People buy from people.
Startup Professionals Musings
AUGUST 25, 2011
But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.
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Startup Professionals Musings
DECEMBER 14, 2013
But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.
Startup Professionals Musings
FEBRUARY 20, 2019
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Everything we were taught pre-Internet is still relevant. Look at Viddy & SocialCast.
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.
Startup Professionals Musings
NOVEMBER 3, 2012
But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.
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