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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. A little history, we launched our product years ago, Search IQ.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In 10) Rob, why does the world need RingRevenue? . “In

Marketing 209
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

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It’s Morning in Venture Capital

Both Sides of the Table

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Microsoft, Amazon, and Apple, aren’t really tech, but hospitality companies. Improve the whole customer experience, as well as the product.

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7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. Expect to spend your limited budget on marketing. Word-of-mouth and minimal marketing does not drive a sustainable business.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

The strategy of GigaOm and where they differentiate in the market. industry investors rather than VCs) a good idea for entrepreneurs. His view: sometimes entrepreneurs expect too much value from the partner. An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet.