Startup Professionals Musings

SEPTEMBER 5, 2013

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

MARCH 21, 2015

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Web reputation management, both business and personal, has become a top priority requirement.

Search Engine Optimization 101

Search Engine Optimization Content Social Network Google 101

Startup Professionals Musings

AUGUST 10, 2012

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

OCTOBER 14, 2017

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Web reputation management, both business and personal, has become a top priority requirement.

Search Engine Optimization 56

Search Engine Optimization Content Social Network Google 56

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites. Make sure you have no dead links on your own site.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

OCTOBER 6, 2013

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Web reputation management, both business and personal, has become a top priority requirement.

Report 98

Report Search Engine Optimization Startup Google 98

Startup Professionals Musings

APRIL 27, 2011

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Until the company name is a famous brand, you are the brand. People buy from people.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

AUGUST 30, 2012

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Web reputation management, both business and personal, has become a top priority requirement.

Search Engine Optimization 85

Search Engine Optimization Content Social Network Google 85

socalTECH

OCTOBER 14, 2011

The company is employing a network of documentary filmmakers and high quality, Hollywood production capability here in Los Angeles to produce small business videos in HD for the web and YouTube. We've also found that online video really helps with search engine optimization. It doesn't matter where you are located.

Networking 150

Networking Search Engine Optimization Product Startup 150

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. On the other side, we had about one third of our investments in early stage, technology driven companies.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). I should have added that a website not clearly visible to search engines is lost in the dead zone. Unless someone searches for your company by name, it won’t show up in the results.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

JULY 2, 2012

Her focus is on companies facing change, which of course includes every startup. Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Use technology to reach your prospects. These will beat word-of-mouth any day.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

APRIL 22, 2011

Her focus is on companies facing change, which of course includes every startup. Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Use technology to reach your prospects. These will beat word-of-mouth any day.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

APRIL 10, 2012

Companies are spending more time and money on their mobile sites than their full-fledged website. I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). Companies like Blue Trumpet actually make a living off of this.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. Sounds like a great group.

Product 150

Product Entrepreneur Social Media Google 150