Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

Berkonomics

JANUARY 26, 2017

The most striking example was the one hundred–million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. If there are enough of these, the CEO or founder can announce a valuation as high as double the actual negotiated enterprise value of the company.

Pricing 120

Pricing Sales Tool Equity 120

socalTECH

MAY 28, 2013

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. It''s very similar to the Priceline.com model, where you name your price for a flight or hotel.

Pricing 273

Pricing Product Help Sales 273

Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. Nor do they exist in the investors of early-stage companies. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual.

Sales 316

Sales Startup Pricing Customer 316

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Because I am cheap and I know that car dealers are incentivized by the manufacturer to hit quarterly and annual sales goals. Thus, the value of a sale at the end of a quarter can be significant, if the sale contributes to obtaining a manufacturer''s incentive.

Pricing 100

Pricing Startup Sales SaaS 100

TechCrunch LA

APRIL 9, 2020

The CEO of the high-performance Italian motorcycle manufacturer offered that point of optimism, as her Modena based EV company remains closed by government decree. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

Technical Review 277

Technical Review Competition Demand Sales 277

Berkonomics

FEBRUARY 23, 2023

When do you sell your company? Companies sometime run out of cash in the midst of their increasing success, and often find that sources of loans or investment are not freely flowing at the moment of need. Not so long ago, Basil Peters wrote his book, “Early Exits,” after analyzing 150 young companies and their exits.

Pricing 156

Pricing Invest Equity Entrepreneur 156

Berkonomics

AUGUST 3, 2023

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased.

Venture Capital 295

Venture Capital Startup Class Invest 295

Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

Startup 383

Startup Company Companies .Net 383

Both Sides of the Table

JANUARY 29, 2010

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. I know that people who aren’t competitive always find competitive people slightly distasteful. I had to say it.

Competition 296

Competition Entrepreneur Startup GRP Partners 296

InfoChachkie

JULY 28, 2015

My House Is Not For Sale. Even the eccentric King of Pop communicated the price he was willing to pay for Neverland. However, in many cases, acquiring companies behave less rationally than Mr. However, in many cases, acquiring companies behave less rationally than Mr. Jackson. What is your price?”.

Company 100

Company Companies Santa Barbara Pricing 100

InfoChachkie

JANUARY 5, 2015

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

Pricing 100

Pricing Product Startup Customer 100

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing.

Sales 102

Sales Customer Custom Outsource 102

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

OCTOBER 21, 2021

Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. This one seems non-negotiable for many non-production-line workers and offers savings for both the company and employee if properly implemented and supervised.

Design 156

Design Examples Competition Pricing 156

Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# It’s a market commentary, not a company commentary.

Company 295

Company Companies Gogii Google 295

TechCrunch LA

DECEMBER 8, 2020

He did note that in the four markets where the company has gone live since launching its business in January 2019 — San Diego, Los Angeles, the Inland Empire , and Sacramento — has yielded an annualized revenue run rate of over $400 million in gross merchandise value (the total value of home sales transacted on its platform).

Sales 282

Sales Demand San Diego Funding 282

Startup Professionals Musings

MAY 29, 2023

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. His focus is on sales, but I see the same skills needed for entrepreneurs. Building a company and selling are all about gaining commitments.

Startup 154

Startup Sales Entrepreneur Customer 154

Both Sides of the Table

MARCH 31, 2012

Many MBA programs still cater too much to the needs of large, corporate management jobs or prepare students to enter big consulting companies or investments banks. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. My guess is that we are likely in total agreement.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

JULY 6, 2015

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. Why Buy Anything ? Why Buy Me? Why Buy Now? I boil this process down to “ Why Buy Anything ?”

Sales 150

Sales SaaS Startup Venture Capital 150

Both Sides of the Table

SEPTEMBER 10, 2021

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. However, to be a great VC you have to hold two conflicting ideas in your head at the same time. dot-com bonanza. Seed has become an option factory for many.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

InfoChachkie

MARCH 16, 2010

My House Is Not For Sale. Even the eccentric King of Pop communicated the price he was willing to pay. However, in many cases, acquiring companies behave in a less rational manner than Mr. Citrix politely approached us, told us they had an interest in acquiring our company and then asked us, “How much?”.

Company 160

Company Companies Pricing Santa Barbara 160

Startup Professionals Musings

DECEMBER 5, 2020

Entrepreneurial thinking in a corporate environment brings many positive career opportunities to the table, and many advantages to your company. Company people, whether employees, managers, or executives, can view customers either with disinterest or as problems. Committed to the success of the company.

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Startup Professionals Musings

NOVEMBER 4, 2022

Running a new company cannot always be a consensus-driven process, especially when hard decisions need to be made that affect everybody’s lives. The sales professional. A sales fanatic on the founder team helps to contain that risk. If you’re lucky, your guru also brings some commercial contacts to the table. The trusted leader.

Technical Advisors 123

Technical Advisors Startup Outsource Development High Tech 123

Startup Professionals Musings

JULY 30, 2010

In my own effort to keep up with the times, I just finished a new book by Landy Chase, titled “ Competitive Selling: Out-Plan, Out-Think, Out-Sell to Win Every Time.” Show them you are the highest value alternative, not the lowest price. Establish the competitive playing field early. Selling around tough competition.

Competition 92

Competition Entrepreneur Startup Customer 92

Both Sides of the Table

NOVEMBER 3, 2010

There is a transition in every company from a “seat of the pants&# kind of entrepreneurial company to a “process driven&# mechanized one. Frankly, I’m much more of the former kind of guy and I tire of the routine process & politics required to succeed in a big company. This seldom works. Ditto the CFO.

Sales 296

Sales Pricing Startup Customer 296

Berkonomics

JUNE 15, 2012

One important element of positioning a company is pricing strategy. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. And although many positioning efforts cross the lines between these, great companies play to the strength of just one.

Pricing 149

Pricing Competition Coach Sales 149

Startup Professionals Musings

MARCH 14, 2012

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer).

Sales 96

Sales Customer Custom Competition 96

Startup Professionals Musings

JANUARY 6, 2021

Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical. The company has since gone public, and is still a market leader. Track competition to stay ahead of copycats. Most ecommerce sites highlight this feature.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.

Startup 336

Startup Pricing Technical Review Marketing 336

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Are you looking to potentially sell the company in the next year or two?

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JULY 18, 2022

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. An international brand will command higher prices and additional customer demand.

Patents 106

Patents Offshore Startup Demand 106

socalTECH

MAY 23, 2016

Edmonds joins the company from Internet security firm RiskIQ, and previously spent around 15 years at AutoTrader.com and Trader Publishing Company. TrueCar said that Edmonds will help dealers across its network gain maximum value from the service. READ MORE>>.

Truecar 124

Truecar Marketing Santa Monica Pricing 124

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

JANUARY 23, 2011

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it means spending more time understanding the customer buying process (view from the customer).

Sales 93

Sales Customer Custom Competition 93

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Of course, both you and they will make mistakes, which are the best learning experiences.

Customer 146

Customer Custom Startup Course 146