socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.

USC 207

USC CPC Sites Startup 207

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. Our customer footprint, as I mentioned, is huge. I can imagine that there are lots of ad serving companies by now.

OpenX 242

OpenX Advertising Yahoo Pasadena 242