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Burstly Opens Up Mobile Ad Service

socalTECH

The company said its Storefront offering is a turn-key way to enable advertisers to purchase aps directly from a developer's application, and which automated the creation of ad campaigns, billing, reporting, and other functions. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. READ MORE>>.

Mobile 171
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” .” It’s the most common refrain I hear from investors and even entrepreneurs these days. billion dollars of regional GDP.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Tracking and performance reporting. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).

SEM 90
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Interview with Tim Cadogan, OpenX

socalTECH

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. That's pretty powerful for publishers.

OpenX 242