Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Let me give you an example. Similar with product features.

Startup 323

Startup Press Development Team Review SEM 323

Tech Zulu Event

APRIL 24, 2013

They must have the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies.” This is the most important role because this person graduates a company from startup to viable long-term business.

Hulu 111

Hulu Startup Social Media Organization 111