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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

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Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

Prior to Ranker, Clark founded four other successful companies, including eCrush, which he sold to the Hearst Corporation in 2007. However, from my understanding you might actually be the largest consumer website using "semantic web" technology – can you explain how that works? “In I do everything I do all in or nothing.

Google 264
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. That was a kerfuffle too.

Ideas 286
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. The display side is called pay per action (PPA) or pay per lead (PPL).

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Intent man works for the wrong company. Folksonomy.