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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” in 2014 the data seems pretty conclusive because LA has now become the fastest growing tech startup region by numbers of companies being started and those of us here have noticed this pace accelerating. Both are massively funding other LA tech companies through what Fred Wilson once defined as “recycled capital.”

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Interview with Robert Blatt, MomentFeed

socalTECH

It's been quite a few years since we spoke with the company. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands.

Google 127
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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop.

Content 171
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

And for many companies a good deal of their business is still closed over the phone–through their call centers. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc.

Marketing 209
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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Maybe even as powerful as search. Overture sold for $1.6 billion to Yahoo! But bill is a BIG idea guy.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Remnant radio has become extremely sophisticated in the past several years.

Custom 164