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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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Interview with Jeremy Gocke, Fliptu

socalTECH

Gocke told us more about the company and what it's doing. Jeremy Gocke: With Fliptu, we're aiming to fix the disjointed media and product discovery process for consumers and brands. What Fliptu does, is it enables brands to sync and import all of their social media accounts into a comprehensive, single display. What is Fliptu?

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How To Take Your Business Idea From Dream To Reality

Startup Professionals Musings

The solution I recommend is to move forward with a few quantifiable steps, to turn your dreams into specific goals and milestones, and then measure your progress and celebrate each small success in achieving these goals and milestones. Do the same for partners and co-founders that will buttress your strengths.

Ideas 99
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Understanding the Politics of Tech Startups

Both Sides of the Table

Many startups these days are started by young, technical or product founders who are in the idealistic phase of their lives and careers. – it’s just that the more experience you get in your career the more you come to realize certain truths. And it’s why many early-stage companies blow up. You know, no b t.”

Startup 385
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Every Small Business Should Celebrate the Positives

Startup Professionals Musings

Sponsored by VISA Business Running a small business as an entrepreneur is a never-ending challenge of new products, customers, competitors, and an unpredictable economy. This week is National Small Business Week in the US, so it’s a good time to celebrate your successes, and allow the rest of us to acknowledge your dedication and innovations.

Startup 92
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.

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8 Tips To Help You Dodge Common Startup Mistakes

Startup Professionals Musings

But rather than dwell on the failures, I’ve tried to extract from them a list of practical action items that will improve your survival probability. I offer these pragmatic recommendations: Buffer your funding requirements. Adapt your strategy monthly. Assume your initial strategy will be wrong. Manage your time.

Tips 102