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Covario Scores SEO Patent

socalTECH

San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. Covario is venture backed by Dubilier & Company, FTV Capital, and Voyager Capital. Patent and Trademark Office.

SEO 189
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Idealab Launches Feedback.com

socalTECH

Pasadena-based Idealab 's newest company, Feedback.com , said today that it has launched an effort to help the gulf cleanup effort. Feedback.com said it is aimed at helping businesses and brands protect their social reputation, via high search engine optimized business pages. READ MORE>>.

Idealab 154
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Blogging will improve your site search engine ranking. New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate.

Blogging 110
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

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Interview with Sam Rogoway, Near Networks

socalTECH

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC). Marty Zwilling.

SEM 90
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7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.