Competition Course Examples SEO 
SoCal CTO
NOVEMBER 9, 2009
I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter. It’s worth a quick read.
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Startup Professionals Musings
JANUARY 9, 2022
Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Of course, with social media marketing, trial and error is not the only way to fail. See some recent examples in the 10 of the Top Social Media Campaigns of 2021. Create an action plan with metrics.
Startup Professionals Musings
APRIL 3, 2019
Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Of course, with social media marketing, trial and error is not the only way to fail. See some recent examples in the The 10 Best Social Media Campaigns of 2018. Create an action plan with metrics.
Both Sides of the Table
MARCH 14, 2013
If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? ” Of course not. Now of course there’s a lot more that goes into building a brand like the fact that the founders of Luma have long reputations in our industry and people respect them. Final example.
Both Sides of the Table
APRIL 4, 2011
You’ll have no idea when you’re off course. For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. How many adds came through organic SEO? SEO is seldom “free.”. If you can break this down by channel that you’ve acquired them from this is obviously better.
Both Sides of the Table
MARCH 25, 2016
I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?
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