Startup Professionals Musings

JANUARY 27, 2019

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Add outgoing links.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Both Sides of the Table

MARCH 14, 2013

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? Final example. You can imagine the press release, “New innovative model allows us to do audits differently than the competition!” Do I have data or facts to present so the story has legs?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

MARCH 13, 2020

Our cost is very low, which allows us a key, competitive advantage. None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JANUARY 29, 2017

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Add outgoing links.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Both Sides of the Table

MARCH 25, 2016

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See some recent examples in the 10 top social media marketing success stories of recent times. Because feedback from social media operates in real time, you don’t have to wait months for results.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See the classic examples of Dell Makes $3M from Twitter (customer retention), Australia’s Tourism via Facebook (large rewards), and Blendtec You-Tube “Will it Blend” (brand building). Marty Zwilling.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. This integration, or convergence with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of the classic bestseller “ The Social Media Bible.” These give good customer connection and SEO.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

SEPTEMBER 5, 2013

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Add outgoing links.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

AUGUST 10, 2012

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Add outgoing links.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See the examples of Dell Makes $3M from Twitter (customer retention), Australia’s Tourism via Facebook (large rewards), and Blendtec You-Tube “Will it Blend” (brand building). Create an action plan with metrics.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

APRIL 27, 2011

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Add outgoing links.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Tech Zulu Event

OCTOBER 17, 2012

We also share the profile across our networks – the more information we have the more networks we can share it in…for example – photos – we can add it to Pinterest, and so on. For example on Facebook we have had 3,248 comments on the last 100 posts. Any competition at the moment and how are you solving it?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name. Add outgoing links.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. And there is often competition over marketing activities, fund raising ownership and the like.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

MAY 11, 2010

For example, non-computer types should consider delegating their social media, website, and SEO activities. Timing is always a critical element of a new business, and the quality of your product and customer service is your sustainable competitive advantage. Delegate what you can’t do, and what doesn’t interest you.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. For example, in Scour, you can do a search for shoes, and read comments about a specific shoe or shoe website, plus you can potentially engage users that left the comment.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113