Remove about
article thumbnail

SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They are in a space where there is lots of search traffic, but they didn't have anything particularly interesting to say about how they were going to get ranked. I won't say that I'm truly an expert on SEO.

SEO 150
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. If you’re a technology startup you need to excel at product, of course. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI).

article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? Think about Luma Partners. I am a VC.

Marketing 389
article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI).

article thumbnail

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. Connections?

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Let me be very direct. But not doing basic research makes no sense.

Startup 150