Competition CPC Develop Sales 
Startup Professionals Musings
JUNE 4, 2021
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Both have the same end goal of getting people to your website. Campaign setup and ad copy writing. Tracking and performance reporting.
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Both have the same end goal of getting people to your website. Campaign setup and ad copy writing. Tracking and performance reporting.
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Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Enter Burstly.
Startup Professionals Musings
OCTOBER 3, 2010
With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Both have the same end goal of getting people to your website. Campaign setup and ad copy writing. Tracking and performance reporting.
socalTECH
DECEMBER 15, 2010
One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.
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