Startup Professionals Musings
JUNE 2, 2021
In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.
Both Sides of the Table
APRIL 3, 2014
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
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Both Sides of the Table
NOVEMBER 2, 2010
This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. As a tech startup grows it needs to develop more process & management if it is to scale. More experienced sales leaders seldom compete on price.
Both Sides of the Table
FEBRUARY 5, 2011
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
Both Sides of the Table
OCTOBER 31, 2010
This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.
Startup Professionals Musings
APRIL 21, 2023
Business risks are not just development risks. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. From time to time, include customers and sales members in ideation sessions. Based on ROI, incentives should be developed for all participants.
Berkonomics
APRIL 9, 2020
If it takes eighteen months to get a new product out the door and into the market, and if a product’s gross margin is ten dollars but the corporate overhead is a million a month, it will take the sale of 67,000 more units to break even than if it were to take only six months to market. The effect of being slow to market even in tough times.
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