socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL). Keyword research and budget forecasting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL). Keyword research and budget forecasting.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. That business model doesn’t compute in the startup stage, but that’s another story. Tags: entrepreneurs startups. The display side is called pay per action (PPA) or pay per lead (PPL).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. For the advertiser, this is the cost-per-click (CPC) model.

Advertising 99

Advertising CPC PPC Sites 99

socalTECH

DECEMBER 15, 2010

For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to. They can sell those ads on a CPM, CPC, or CPA basis. We manage that competition through an aucton process. That's pretty powerful for publishers.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

I don’t intend either, Burstly has respectable and strong competition. So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. I like that.

Mobile 282

Mobile Invest Company Companies 282