Remove bro-factor
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Bro Factor – Intimate Relationships Which Provide Your Startup With An Unfair Advantage

InfoChachkie

Bro – abbreviation of “Brother&# , meaning friend or dude. However, in the world of startups, relationships that go beyond a casual acquaintance can provide your adVenture with a significant competitive advantage. As you establish Bro relationships, be mindful of the natural tension which is always present.

Startup 113
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Why Selling To The Government Can Downgrade Your Startup

InfoChachkie

Now, more than ever, government agencies in the US and abroad are lousy startup customers. Government customers abundantly waste both of these assets by negatively impacting a startup’s cash flows while causing it to spend unnecessary time participating in laborious approval processes and elongated sales cycles.

Startup 207
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Why Selling To The Government Can Destroy Your Startup

InfoChachkie

Capricious – Non-government customers sometimes make irrational decisions that are difficult to predict; government customers do so on a routine basis. Bro Factor – An inherent advantage startups enjoy is the Bro Factor, as it is difficult to create intimate, personal relationships with dispassionate, detached workers.

Startup 100
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ConTraps Part IV – Avoid Exclusion From Future Revenue Opportunities

InfoChachkie

Exclusivity excludes your startup from taking full advantage of future customer, partner and market opportunities. Clearly, the duration of this de facto status is dependent on a variety of factors, but in some instances, simply being first might be a satisfactory alternative to formal excludesivity. Trick Ear.

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Eleven Startup Tips From Richard Branson

InfoChachkie

1) Give Your Customers (And The Media) What They Want. 9) Be A Bro. In The Bro Factor , I emphasize the importance of treating everyone as important , irrespective of whether or not the person is in a position to assist you. Even more striking is that this super-salesman is a self-taught, high school dropout.

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