Both Sides of the Table

JULY 21, 2014

You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” Poorly implemented this category was the definition of shelfware.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

AUGUST 5, 2013

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” It’s important to stand up to competition and wear your reputation on your sleeve.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

Startup Professionals Musings

JULY 6, 2012

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” It’s important to stand up to competition and wear your reputation on your sleeve.

Startup 94

Startup Outsource Development Sales Social Media 94

Startup Professionals Musings

MARCH 28, 2011

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her new book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” It’s important to stand up to competition and wear your reputation on your sleeve.

Tips 92

Tips Startup Services Outsource Development 92