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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Paid search engine ranking (PPC) is just buying advertising for your business. Cost per action (CPA).

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. On top of that, we allow users to comment and read other comments, and email other users within the system. It seems like you'd be somewhat competitive to what they do. Do you have any issue pulling information from the search engines?

PPC 113
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). For sites displaying the ads, this is called pay per click (PPC). For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Because they wouldn’t have the enormous amounts of profits that they’ve been able to sink back into research & development. So PPC (pay-per-click) advertising on social networks has performed poorly to date. I was simply BLOWN AWAY by the quality of innovation by 3rd-party Twitter developers. Just ask MySpace.

Ideas 286