Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

NOVEMBER 26, 2021

Every business I know needs to be on a constant lookout for new ideas, both in what they offer to customers, and in their internal operations, to stay competitive. Develop habits that increase creativity. Evaluate ideas for pluses, potential, and concerns (PPC). They don’t realize that it may be keeping revenues down as well.

Ideas 132

Ideas PPC Customer Custom 132

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. It seems like you'd be somewhat competitive to what they do. In 2001, I started ABCSearch, which as been in the PPC space for a number of years. Do you have any issue pulling information from the search engines?

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 29, 2009

Because they wouldn’t have the enormous amounts of profits that they’ve been able to sink back into research & development. So PPC (pay-per-click) advertising on social networks has performed poorly to date. I was simply BLOWN AWAY by the quality of innovation by 3rd-party Twitter developers. Just ask MySpace.

Ideas 286

Ideas Advertising Google Technical Review 286