Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Advertising is all about getting the most results for the least cost. Marty Zwilling.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Foundry Group Goes Guerilla.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. It’s also one of the most accountable, with in-depth data provided by search engines about performance. You can start an SEM campaign with as little as $50 today and get results very quickly.

Social Media 55

Social Media SEM Startup Advertising 55

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Our cost is very low, which allows us a key, competitive advantage.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. It’s also one of the most accountable, with in-depth data provided by search engines about performance. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 60

Customer Custom Marketing Social Media 60

Both Sides of the Table

APRIL 4, 2011

And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. Here are some measurements I think about. How many through SEM? You’ll have no idea when you’re off course. Customer Acquisition.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. Let me be very direct.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 90

Marketing Startup SEM Blogging 90

socalTECH

SEPTEMBER 14, 2009

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? Bill Fried: I'm a serial entrepreneur. About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. The firm is launching itself today at TechCrunch50.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings).

Competition 350

Competition Idealab Product CitySearch 350