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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

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8 Funding Proposal Red Flags Every Startup Can Avoid

Startup Professionals Musings

Non-credible funding request or unreasonable valuation. Naïve expectations on funding terms and process. They are not interested in research and development, or funding at the idea stage. For seed stage funding, entrepreneurs should be looking to friends and family, crowd funding, and relevant institutions.

Funding 123
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8 Potential Entrepreneur Assists From Your Alma Mater

Startup Professionals Musings

The lesson of finding help, connections, and even funding where other people may never look is one that makes all the difference in the entrepreneur lifestyle. Most universities have a file of patents from project work that they are willing to license to any entrepreneur for business commercialization, with little or no cost up front.

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6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. I find that startups looking for funding often never even think of asking strategic partners, rather than just venture capitalists.

Ideas 171