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Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent.
It starts seemingly innocent enough. It’s hard enough building a valuable product or service in competitive global markets without spending time on unproductive tasks. I try to steer entrepreneurs away from over-introducers and I often find myself wanting to be careful about them becoming an investor in companies I back.
Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. If your investor is unknown, or peers offer no positive attributes, take it as a red flag.
Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. It always amazes me how an entrepreneur can define his market opportunity so broadly, then assess his competition so narrowly in the next breath.
Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. If your investor is unknown, or peers offer no positive attributes, take it as a red flag.
Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. It always amazes me how an entrepreneur can define his market opportunity so broadly, then assess his competition so narrowly in the next breath.
billion company in the brutally competitive beauty industry, especially one with such broad appeal. And of course, those startups are by no means innocent when it comes to bad management. “If Glossier’s commoditized feminism aside, it’s no easy task to launch a $1.8
Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. If your investor is unknown, or peers offer no positive attributes, take it as a red flag.
Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. If your investor is unknown, or peers offer no positive attributes, take it as a red flag.
This would include removal of defaming items that have been published maliciously about innocent victims and companies, and just plain errors in data which may harm your company or your personal profile. The legal hiring market is very competitive.” hiring officials use the Internet in vetting job applications.
Competitive positioning and barriers to entry. More often, it’s simply an innocent lack of disclosure of current relationship and operational issues which could raise investor qualms about the health of the business, despite a huge opportunity and a great product. Related discussions include intellectual property status and plans.
The broad-brush push-marketing is no longer competitive. The newest generation has never lived life unplugged, and their blend of innocence, simplicity, and pure excitement appeals to every customer. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.
The broad-brush push-marketing is no longer competitive. The newest generation has never lived life unplugged, and their blend of innocence, simplicity, and pure excitement appeals to every customer. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.
The broad-brush push-marketing is no longer competitive. The newest generation has never lived life unplugged, and their blend of innocence, simplicity, and pure excitement appeals to every customer. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.
Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Smart entrepreneurs highlight their own positives in competitive positioning, rather than competitor negatives. Spends time denigrating key competitors.
A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. Some companies use lawsuits as an arrow in their competitive quiver. but They Make Great Guard Dogs.
The broad-brush push-marketing is no longer competitive. The newest generation has never lived life unplugged, and their blend of innocence, simplicity, and pure excitement appeals to every customer. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.
Despite that apparent hunger, two scooter operators – Lyft and Spin – recently exited the Los Angeles area, blaming a lack of favorable regulations and too much competition, which apparently made it difficult to turn a profit. It’s so car dominated and hungry for alternatives to the automobile.”. See, I told you it was personal!
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