Startup Professionals Musings

FEBRUARY 24, 2019

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 107

Marketing Invest SEM Startup 107

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? Only one guy in the room knew – their tech lead.

Metrics 346

Metrics Startup SEO Custom 346

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 11, 2011

The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. The automated part, is a customer fills out a form and buys the product through their shopping cart.

Activity 164

Activity Startup Sites Web 164