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Praying to the God of Valuation

Both Sides of the Table

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? There was no money train.

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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. In a startup this is a mistake. In this instance I typically recommend that startups NOT hire a big, well-known PR firm. There is one carve out.

Startup 349
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Here’s How to Do PR on a Budget

Both Sides of the Table

When to start PR? It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. In a startup this is a mistake. It’s like “direct” traffic to your website that seems to magically appear.

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Would the Last Blackberry User Please Turn Out the Lights? I Already Left the Building

Both Sides of the Table

It seems so long ago that we had to start hiding our Blackberry’s in our pockets to avoid always being chastised. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. Sign me up. I felt like I gave up smoking. Up 86% in just 6 months! Palm obliterated.

Email 386
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Best Alternatives to the Amazon Affiliate Program

Tech.Co

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. Amazon started with books, so we will too. Top Publications: BuzzFeed News, Vox, New York Magazine. commission).

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Web Second, Mobile First

Both Sides of the Table

Fred Wilson wrote two posts in 2010 that were very influential with the startup community. I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” Try writing long reviews of a restaurant.

Web 334
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Some Thoughts on Leadership Going into 2016

Both Sides of the Table

Having time to think about “leadership” at most startups feels like a luxury. The reality of most startups is about survival. If people don’t know the mission there is no way to achieve the objective and you end up with a team pulling in 100 different directions – even if only by small amounts.

Startup 150