Berkonomics
NOVEMBER 9, 2017
So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. Here’s a quick nod to the folks at Colour Graphics for urging me to write this insight. Of course not. Here are just a few to consider….
Both Sides of the Table
DECEMBER 11, 2022
I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. Starting in 2009 I began writing checks consistently, year-in and year-out. I admit that my writing style back then was a bit more carefree, provocative and opinionated.
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Both Sides of the Table
JANUARY 23, 2011
Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. Whether we like to admit it or not, PR drives behavior with customers, investors, employees and competition. I write on my blog how I think in my head.
Both Sides of the Table
OCTOBER 26, 2014
It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.
Tech.Co
MAY 26, 2020
Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. Top Publications: BuzzFeed News, Vox, New York Magazine. commission). Bookshop’s goal isn’t to beat Amazon. Best for: Authors, book reviewers, booktubers.
Both Sides of the Table
DECEMBER 15, 2012
I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. Where Mark Zuckerberg always seems paranoid about competition and industry change – they seemed oblivious to it. Most people I know who gave up their Blackberry’s just write shorter emails and respond to less.
Both Sides of the Table
JANUARY 28, 2012
I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. Try writing long reviews of a restaurant. It’s the new magazine. Use that as a source of competition. People forgot that Fred also wrote “Web Second.” They do both well.
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