Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? One metric now commonly used is called the Net Promoter® Score (NPS). Satisfied but unenthusiastic customers who can be easily wooed by the competition. Detractors. Have you checked your customers’ experience lately?

Custom 85

Custom Customer Product Marketing 85

Startup Professionals Musings

APRIL 26, 2015

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? One metric now commonly used is called the Net Promoter® Score (NPS). Satisfied but unenthusiastic customers who can be easily wooed by the competition. Detractors. Have you checked your customers’ experience lately?

Custom 100

Custom Customer .Net Competition 100

Startup Professionals Musings

MARCH 11, 2014

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? One new metric now commonly used is called the Net Promoter® Score (NPS). Satisfied but unenthusiastic customers who can be easily wooed by the competition. Detractors. Marty Zwilling.

Custom 98

Custom Customer .Net Competition 98

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company.

Custom 114

Custom Customer Satisfaction Metrics 114

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. Nobody said it would be easy.

Custom 100

Custom Customer Satisfaction Social Media 100

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. Nobody said it would be easy. Get busy.

Custom 97

Custom Customer Satisfaction Social Media 97