socalTECH

AUGUST 24, 2009

One of the local firms attacking that market is Los Angeles-based FunnelSource (www.funnelsource.com), a developer of software-as-a-service tools that provide analytics to sales teams. Coming out here, I wanted to focus on what my specialty was, which is driving sales as a VP of Sales.

Oracle 145

Oracle Sales Startup Screening 145

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.

Startup 376

Startup Framework Marketing Customer 376

Frank Addante

MAY 23, 2012

The dad was, of course, alluding to Google's frequently-used strategy to make available free services in otherwise paid markets to rattle competition and gain market share for advertising-supported products. Many markets have free alternatives. The boy's father, my colleague, was quick to exclaim, "He was Googled!"

Oracle 111

Oracle Google Competition Marketing 111

InfoChachkie

MAY 23, 2011

Marketers have long known that people are drawn to exclusivity. Unfortunately, many Big Dumb Companies (BDCs) assume they must unfairly skew the market in their favor by precluding you from freely working with anyone you choose. Note: This is part IV of the four part series. Access part I HERE , part II HERE and part III HERE.

Technical Review 183

Technical Review Marketing Sales Competition 183

Startup Professionals Musings

MAY 16, 2015

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. Exposure is another key ingredient. It’s very important.

Startup 109

Startup Technical Review Oracle Software Review 109

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. Exposure is another key ingredient. It’s very important.

Sites 59

Sites Startup Technical Review Oracle 59

Frank Addante

MAY 23, 2012

” The dad was, of course, alluding to Google’s frequently-used strategy to make available free services in otherwise paid markets to rattle competition and gain market share for advertising-supported products. ” Many markets have free alternatives.

Oracle 63

Oracle Google Competition Marketing 63

Startup Professionals Musings

DECEMBER 7, 2013

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. Exposure is another key ingredient. It’s very important.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

socalTECH

JULY 23, 2009

Therese is the former CTO at SunGard Treasury Systems, and has a wealth of experience in the financial software market. The software that BlackLine builds and markets, helps people with the close process, instead of doing it in Excel. It's unusual to have a CEO from the technology side, they're usually from sales.

Startup 124

Startup Software Review CTO Hire Oracle 124

Startup Professionals Musings

JUNE 15, 2010

Broadly speaking, the Opportunity is a description and analysis of your potential market. How will you price it and position it in the market? What is your plan for completing the development of your product and getting it ready to market? How will you generate awareness and close sales? Have you patented it?

Startup 91

Startup Oracle Entrepreneur Ideas 91

InfoChachkie

NOVEMBER 9, 2010

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. UnVCs do not demand that entrepreneurs pursue such winner-take-all strategies.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140

InfoChachkie

NOVEMBER 9, 2010

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. UnVCs do not demand that entrepreneurs pursue such winner-take-all strategies.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

Startup Professionals Musings

MAY 27, 2017

Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels, and appealing to every demographic. With limited resources, you can sell via ecommerce, but it’s much tougher to support retail as well, or hire a direct sales team.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

Both Sides of the Table

DECEMBER 12, 2016

For six years before that he was at Siebel who was the market leader in CRM before Salesforce, and he has both a masters in product design from Stanford and an MBA. He spent nearly five years at each of Salesforce.com and Oracle and was an Area VP at Salesforce leading sales efforts at some of the largest clients that Salesforce.com has.

Software 105

Software Mobile Artificial Inteligence Oracle 105