Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition. Skipping is insidious.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Both Sides of the Table

FEBRUARY 5, 2011

I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Features don’t win or lose sales – especially in nascent markets. The marketing guys blame the sales guys who can’t close their leads. People are buying YOU.

Sales 316

Sales Startup Pricing Customer 316

InfoChachkie

MAY 23, 2011

Marketers have long known that people are drawn to exclusivity. Unfortunately, many Big Dumb Companies (BDCs) assume they must unfairly skew the market in their favor by precluding you from freely working with anyone you choose. Note: This is part IV of the four part series. Access part I HERE , part II HERE and part III HERE.

Technical Review 183

Technical Review Marketing Sales Competition 183

Startup Professionals Musings

JUNE 15, 2010

Broadly speaking, the Opportunity is a description and analysis of your potential market. How will you price it and position it in the market? What is your plan for completing the development of your product and getting it ready to market? Solution: This is your brilliant idea. What are the features and benefits?

Startup 91

Startup Oracle Entrepreneur Ideas 91

socalTECH

JULY 13, 2009

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. So we think we're the right size for the market in 2009.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

Both Sides of the Table

MAY 5, 2011

awards dinner on Thursday night I started reflected on what it would take to “change the trajectory&# for Seattle or for any regional market, really. He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving. Are you going to do all of this?

Venture Capital 317

Venture Capital Technical Review Startup Press 317

Both Sides of the Table

APRIL 10, 2010

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. It also means that the publisher (person writing the status update) can share in the monetization.

Acquisition 287

Acquisition Develop Development Conference 287