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Startup Professionals Musings
FEBRUARY 20, 2022
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. People won’t flock to marketing materials. Lacks a sales angle.
Startup Professionals Musings
MAY 19, 2019
Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. People won’t flock to marketing materials.
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Startup Professionals Musings
MAY 14, 2017
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. People won’t flock to marketing materials. Lacks a sales angle.
Startup Professionals Musings
MARCH 16, 2014
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.
Startup Professionals Musings
JANUARY 17, 2013
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.
Startup Professionals Musings
MARCH 28, 2011
A good many startups I know have been “successful” over a couple of years in overcoming the challenges of starting the business, including incorporation, services development, funding, and setting up operations. It’s important to stand up to competition and wear your reputation on your sleeve. Raise the marketing bar.
Startup Professionals Musings
DECEMBER 7, 2010
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.
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