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Interview with Sherry Gunther, Masher Media

socalTECH

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. They're looking for deeper social networking, and more of a gaming element on sites.

Media 150
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The Most Interesting Online Video Trend

Both Sides of the Table

TV will enter the era of “participation” which is a much more important trend than “social video” even if it seems less sexy or less fundable. It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. and again here.

Startup 380
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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. The philosophy of OPEC has been that if they can limit the amount of oil supplied to the world they can maintain high prices in a world where demand and competition should naturally have downward pressure on oil prices.

Hulu 292
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Top 29 Startup Posts May 2010

SoCal CTO

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

Startup 248
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Don’t Count on Crowd-Funding to Save Your Startup

Startup Professionals Musings

These are variations on a “crowd-funding” theme to raise money for a startup through social networks and voting at public events. Crowd-sourcing tools, usually Internet applications, use the social media to poll for interest, feedback, and ultimately some funding for the startup. Marty Zwilling.

Funding 92
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Twiistup 6 Highlights

Both Sides of the Table

We are a city unique in merging the world’s best content with digital media and technology expertise. There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum.

Twiistup 228
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Crowd-Funding is a Bad Approach for Startups

Startup Professionals Musings

These are variations on a “crowd-funding” theme to raise money for a startup through social networks and voting at public events. Crowd-sourcing tools, usually Internet applications, use the social media to poll for interest, feedback, and ultimately some funding for the startup. Marty Zwilling.

Funding 59