Competition Metrics Press Sites 
Berkonomics
APRIL 8, 2021
Not every new game-related site is a Steam, and surely not every social network is a Facebook. That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. Well-tuned metrics are an absolute must. It doesn’t happen by accident.
Both Sides of the Table
FEBRUARY 20, 2017
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
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Startup Professionals Musings
APRIL 4, 2015
If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.
Both Sides of the Table
NOVEMBER 14, 2017
As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition.
Both Sides of the Table
MARCH 6, 2011
He was raising money initially in the worst market in a decade (we met in 2008), he’s in his mid-40′s, is doing a mom’s site (he has no kids) and he has a JewFro. Kibin is a peer review site for essays, resumes, cover letters, etc. EcoMom’s metrics improved throughout this process and that’s when I decided to invest.
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