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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?

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10 Quotes You Should Never Use Around A Business Plan

Startup Professionals Musings

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. I don’t have a business plan, but the technology is disruptive.”

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? You need both to survive. Use non-fuzzy terms to quantify customer value. and trademarks.

Product 169
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10 Strategies For Attracting Investors That Will Fail

Startup Professionals Musings

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. I don’t have a business plan, but the technology is disruptive.”

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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. For instance, a services business or an opportunity with limited growth potential might be a good fit for an Angel investor, but not a venture capitalist. Patents and Trademarks. Competition. Opportunity. The Company.

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Great Startups Can Hook an Investor in 60 Seconds

Startup Professionals Musings

The elevator pitch should be the first few paragraphs of your business plan, your executive summary, your investor presentation, and the first page of your web site. For example, “I just patented a new cell-phone technology that will double battery life for half the cost. Unlike [competition], we [differentiation].”

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