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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. Train and coach continuously.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Great customer service now must be proactive, rather than reactive.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Ingram Micro Launches Startup Competition

socalTECH

Irvine-based Ingram Micro , a distributor of technology products and provider of cloud and other related services, has launched a new competition aimed at startups, thec ompany said this morning. Ingram Micro said the competition is also being support by Microsoft's Microsoft for Startups group.

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Switching costs: A competitive advantage?

Berkonomics

Know the cost to move from your existing platform and estimate the switching costs for moving from a competitor’s product or service to yours. Increase the barriers to your customer’s switching, not just with excellent service, but with some form of personal touch. The post Switching costs: A competitive advantage?

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5 Competitive Drivers Which Limit Your Growth Ability

Startup Professionals Musings

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Companies that compete on price rarely compete against others who emphasize service or quality. What competition would you face?

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