Remove Competition Remove PPC Remove Sales Remove Services
article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

PPC 154
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. The way we can combat that, is by constantly adding new features and services, which give users more reasons to stick with us. We're going to add value-added services, points, and giveaway type programs.

PPC 113
article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Cost per action (CPA).

SEM 90
article thumbnail

Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

These hits translate into conversions or sales for the advertiser and a commission is paid to the affiliate with CJ taking a piece of the pie. They will also give me better service. Be careful out there as many have perfected this process and they are your competition. Read a lot, test, and find a niche. Thanks in advance.