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20 Best Free and Paid Tools for Startups in 2023

Tech.Co

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency.

Tool 128
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.

SEO 150
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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59
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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

But the low cost also means that your competition will also be there in force. Social media activities require professional effort and time, so beware the hidden costs. Assess cost versus value with analytics and measurement tools. Engage your audience with social media. Search engines. like Google.

Startup 96
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Interview with Gordon Gould, SmartyPants Vitamins

socalTECH

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225
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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

But the low cost also means that your competition will also be there in force. Social media activities require professional effort and time, so beware the hidden costs. Assess cost versus value with analytics and measurement tools. Engage your audience with social media.