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The Perils of Shiny New Objects

Both Sides of the Table

In today’s uber-connected, social media, everything-is-public, people tell you there’s killing it with these new features, investor & mentor whiplash – it’s hard to avoid the latest thing. Skeuomorphic design. FLAT design. Yet sadly most startups have “shiny object” obsessions.

Course 368
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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.” Are you ready to make it happen?

Startup 111
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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.” Are you ready to make it happen?

Startup 174
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5 Steps To Get You From Your First Idea To A Business

Startup Professionals Musings

His challenge is to focus on one market, with a specific design, cost, and price. Finally, implementation requires a commitment of real money and other resources that can’t be written off so easily as an idea ahead of it’s time. For example, I have a friend with a Ph.D. Yes, there are a lot of bridges to cross.

Ideas 126
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic – not always results. Let me give you an example. Similar with product features.

Startup 323
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth.

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Growing A Services Business Requires Selling Yourself

Startup Professionals Musings

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.” Are you ready to make it happen?